GREAT CONTENT for companies that sell rather than just tell.
Yes! we can disseminate all types of content and make sure you’re everywhere out there. However, many factors increasingly limit the ability to reach consumers in a digital world…and make them fall in love with your brand. It is more important than ever to implement these strategic content marketing principles and practices designed to optimize success.
DON’T INTERRUPT 〉
OUTBOUND MARKETING
We can push messages to as many people as possible within a target audience. Yet, even though we believe an audience is a good match for our product or service, the consumers might not be interested at that particular time. So outbound marketing can become “Interrupt Marketing,” and these tactics convert at a much lower rate than inbound marketing strategies - where consumers choose to engage with your brand and actively seek you out.
ATTRACT〉
INBOUND MARKETING
Instead, let’s attract customers to your brand using content in the right place at the right time for the right customer. What drives them to you? Content that is aligned with your ‘consumer’s intent’ at the time they are actively seeking out your brand’s content.
BRING THEM RIGHT THROUGH CONVERSION.
Creating content that is designed for customer personas and appropriate for their stage in the purchase funnel is a big part of it, and let’s make it personal!
Are we really providing something useful to your audience? Are we addressing a concern? Is it educational? Are we providing information that actually positions your brand as the solution for their issues?
